Let’s face it, these days, life can be summed up and neatly packaged into a website on the internet. The days of newspaper ads and billboards has come to an end and we are witnessing a new era in advertising – internet marketing. If you haven’t already gotten on the internet marketing bandwagon, it’s time to do so. With billions of internet users world-wide, having a website up and running can make all the difference in the success of your company.

Although pretty much anyone can create a website for any product or service, ensuring that the right internet marketing strategies are used is no easy task. One thing companies are starting to do more of is creating profiles on social networking sites such as Facebook and Twitter. By creating a profile for your company on these sites, not only are you allowing your business to be more customer-friendly and accessible, but whatever “friends” you make on the sites will serve as links to other “friends” until the web of social connections expands across the sites.

Since you will most likely have competition vying for that top spot in a search result, you need to make sure you stand out from the rest. Having a solid internet marketing strategy that makes your site unique will help you tremendously. You can’t get your message across any faster than through these social networking sites. And best of all, they are available to access 24 hours a day, 7 days a week. Even when you are not working, your profile will be doing all the marketing for you.  It doesn’t get any easier than that. Social networking sites are predicted to be a crucial factor for success in 2011, so if you haven’t already created a profile, now is the time to do so.