It is undeniable that there is a huge potential for making a revenue stream through your websites. However, the ever increasing number of websites in cyber space demands excellent optimization of your website, if you want to scale new heights.
Optimization of your website is of prime importance because it helps you to reach the targeted audience. Without proper optimization it is impossible for your targeted audience to find you and learn about what you are offering them. Research reveals that 85% of people who use the web, make use of search engines to gather necessary information or buy products. This huge margin cannot be neglected. In this case, if you do not appear among the top 20 results, your chance of earning money through your website is bleak.
SEO (search engine optimization) has now become the best way available to the website owners to gain maximum visibility for their websites. A technical approach is important to accumulate high rankings in search engine results. Here are some vital technical features of SEO you need to keep in mind while optimizing your website:
Keywords: Depending upon the content of your website, a proper keyword research has to be conducted and few important and popular keywords have to be chosen and incorporated with the contents to boost your website ranking.
Meta Tags: A clear and concise description of what you have in store for your readers and visitors will help in spotting your website on search engine results.
Image ALT Tags: Following an Image URL on your websites comes an image ALT tag. Make sure you incorporate a legible keywords phrase as a part of this tag.
Title Tags: Incorporate important keywords that you are targeting in the title tags to achieve a higher ranking.
Texts: Your content must be of great quality and with SEO Optimization done as perfectly as possible. The keywords must be repeated at least 3-4 times and the keywords can be categorized as primary and secondary keywords.
Apart from the above mentioned technical tips on optimization, a dedicated effort towards marketing and advertising also is necessary to achieve great results.